From outside, this fast food doesn’t look very attractive. Actually even inside, it doesn’t. The first time I get in to a Chipotle it was with my boyfriend who just like me, only heard about it as being a great place to eat taco and burritos. So we we’re standing in front of the menu board and it didn’t really get our interest so we just walked back and found another restaurant to have diner… What a mistake!!!! Chipotle is certainly one of my favorite places to eat now in the United States: tasty, affordable, and ecofriendly! I really need to say thank you to my two friends who brought me there for the first time.
Chipotle is not just a place to eat; it is a place to experience great service and great food in a singular atmosphere. What strikes me the first time I get in this restaurant was the very simple design of the place. You don’t really expect such an atmosphere in a fast food, but you end by loving it! Nothing is superficial, so you can feel that the very purpose of the restaurant is to focus on food and people, nothing else.
When standing in line, you see and smell all the different ingredients that will compose your meal. From brown rice with cilantro to grilled veggie, you faced an amazing choice of fresh ingredients! What I liked is to add all the ingredients that I want with no restriction, except for the guacamole (homemade and delicious). At the end my burritos is so huge that I can only eat the half!! The food is great, but the service too. The employees are super friendly and careful. They let you the time to choose what you want, taking to answer questions. Quite different from the service I experienced each time I had to eat at Moe’s for instance…
Chipotle makes great food but also great actions. That’s what I like the most beside my burritos obviously! While you eat you know that you are in an environment conscious restaurant. The question is not only profit here; the question is how to create profit for the company and for the community. Each restaurant is designed in order to minimize its impact on the environment, but it also is involved in charity events, sport events or events for kids.
To finish, I think using “fast food” for Chipotle restaurant is a mistake, becauset his company really promotes the value of the “slow food” trend. That’s a good thing this new generation of restaurants were born in the US. It paves the way to sustainable methods in this country and for the world.
For my French people, a Chipotle is now open since last May in Paris (18 boulevard Montmartre, 9th arrondissement). Chipotle plan to open a second restaurant, in the 4 Temps shopping mall at Paris La Défense.